Does good tattoo ink really make a difference?

Is there really a difference between tattoo ink’s in reference to I guess the cheap stuff or not as popular brands?. Some tattoo ink’s have the money to advertise, but are they really better if so what brand of tattoo ink would you recommend that is the good stuff. Thanks in advance.
For those that want to talk smack FU. Go somewhere else and get your rocks off.

I’d shoot for Starbrite colored ink which is definitely the best and holds really good on the skin.